Microsoft Office to go Ad Supported?
I’m always interested in how products transition from old to new models (hence the name of this site), but I have to say that I’m surprised by this quote from an MS executive that Office 14 will have an ad-supported component.
There will be ad-based revenue streams. There’s an opportunity to draw those pirate customers into the revenue stream. We want to draw them into the Windows family and maybe there’s an upsell opportunity later.
I’m not sure how you can offer a "pirate version" without upsetting the paying customers, and/or limiting/breaking features when the software becomes aware that its not a legitimate copy, but it may be possible they’ve come up with something original here.
That would be exciting because I’m sure an elegant solution to having multiple versions and revenue streams would be something that a lot of people would be interested in. However, most of the time it ends up being just another flavor of brute force.
Obviously there’s going to need to be a strong integrated web component in the next version, so maybe this somehow ties into that.
Anyone have any other ideas on how this might work?
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