ISG Column: Good ain’t always better

My latest column for ISG is up

Every time a new market opens up the first games to appear are built on traditional, time-tested play patterns. From the DS to the iPhone, from XBLA to browser games, it’s always rock-solid gameplay that shows up first, with the fancy stuff pulling up in a later bus. And it’s been true since the beginning of the medium. It wasn’t the gorgeous graphics that made pong a household name.

Sure, basic expectations have grown in the last thirty years. These days players expect a lot more from even the most basic games than just a sprinkling of pixels and some bloops and bleeps. But it’s not zero-sum either. In the wrong hands, or used in the wrong way, adding more graphical effects may just serve to confuse your audience, or make a game that has less mainstream appeal. More isn’t always better, and the audience for social games isn’t one that will necessarily appreciate a hardcore experience.

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