But it also turns out it’s a huge hit on iTunes and Hulu.

And Joss is thinking that he’ll just quit television entirely.

Looking at his fan base and the kind of work he does it makes a lot sense. He also brings with him an "old school" celebrity that should allow him to have a huge impact on the web, at least initially.

The transition is going to be a bumpy ride across a number of different kinds of media, but television may have the most difficult transition since most people still don’t have an easy way to stream content into the living room, and the broadcasters are terrified of the brave new world.