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	<title>Media Shifters &#187; Piracy</title>
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	<link>http://www.mediashifters.com</link>
	<description>Moving Media Into a Higher Gear</description>
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		<title>Microsoft Office to go Ad Supported?</title>
		<link>http://www.mediashifters.com/marketing/microsoft-office-to-go-ad-supported/</link>
		<comments>http://www.mediashifters.com/marketing/microsoft-office-to-go-ad-supported/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 17:46:27 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Piracy]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[office]]></category>

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		<description><![CDATA[I&#8217;m always interested in how products transition from old to new models (hence the name of this site), but I have to say that I&#8217;m surprised by this quote from an MS executive that Office 14 will have an ad-supported component. There will be ad-based revenue streams. There&#8217;s an opportunity to draw those pirate customers [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m always interested in how products transition from old to new models (hence the name of this site), but I have to say that I&#8217;m surprised by <a href="http://www.businessinsider.com/microsoft-planning-ad-supported-model-for-office-14-2009-3" target="_blank">this quote from an MS executive that Office 14 will have an ad-supported component</a>.</p>
<blockquote><p>There will be ad-based revenue streams. There&#8217;s an opportunity to draw those pirate customers into the revenue stream. We want to draw them into the Windows family and maybe there&#8217;s an upsell opportunity later.</p>
</blockquote>
<p>I&#8217;m not sure how you can offer a &quot;pirate version&quot; without upsetting the paying customers, and/or limiting/breaking features when the software becomes aware that its not a legitimate copy, but it may be possible they&#8217;ve come up with something original here.</p>
<p>That would be exciting because I&#8217;m sure an elegant solution to having multiple versions and revenue streams would be something that a lot of people would be interested in. However, most of the time it ends up being just another flavor of brute force.</p>
<p>Obviously there&#8217;s going to need to be a strong integrated web component in the next version, so maybe this somehow ties into that.</p>
<p>Anyone have any other ideas on how this might work?</p>
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		<title>DRM hurts publishers as well as users.</title>
		<link>http://www.mediashifters.com/business/drm-hurts-publishers-as-well-as-users/</link>
		<comments>http://www.mediashifters.com/business/drm-hurts-publishers-as-well-as-users/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 00:30:05 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Piracy]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[kindle]]></category>

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		<description><![CDATA[&#160; Having won a minor battle with the Kindle, publishers are now free to request that digital reading can be disabled on any individual book that is downloaded. That may be bad news fhe book industry. So far the transition to digital media has been filled with different industries practicing radical nose removal, absolutely convinced [...]]]></description>
			<content:encoded><![CDATA[<p>&#160;</p>
<p>Having won a minor battle with the Kindle, publishers are now free to request that digital reading can be disabled on any individual book that is downloaded.</p>
<p>That may be bad news fhe book industry.</p>
<p>So far the transition to digital media has been filled with different industries practicing radical nose removal, absolutely convinced that the face they are removing is not their own.</p>
<p>But if you take a look at the history of iTunes it turns out there is a hidden cost to DRM, and it can hurt the person that loves it most, the publisher: That&#8217;s because it locks your content to a device that you don&#8217;t own. The better that device does the more the distributor rather owns your customer.&#160; Every purchase they make locks the customer deeper into a relationship that they can&#8217;t escape, and that means they get to dictate the rules.</p>
<p>There&#8217;s currently <a href="http://www.slate.com/id/2212320/" target="_blank">a great article about this over on Slate</a>, and it does a good job of showing the possible non-obvious consequences:</p>
<blockquote><p>But the Kindle&#8217;s restrictions are more worrying than those associated with the iPhone, the iPod, and other gizmos. For one thing, if you objected to the iTunes Store&#8217;s policies, there was always another way to legally buy music for your iPod&#8212;you could buy CDs (from Amazon, perhaps) and rip the tracks to MP3. That&#8217;s not an option for books; there&#8217;s no easy way to turn dead trees into electrons. Moreover, books are <em>important</em>. As a culture, we&#8217;ve somehow determined that it&#8217;s OK for a video-game console maker to demand licensing fees and exercise complete control over the titles that get on to their systems. Sure, this restricts creativity and free expression, but if that&#8217;s the business model that keeps the game business alive, so be it.</p>
</blockquote>
<p>These aren&#8217;t easy issues to deal with, especially since to accept them you need to get over the usual impulses of &quot;obvious&quot; and &quot;right and wrong&quot; arguments that people cling to.</p>
<p>But digital media really isn&#8217;t analogous to what&#8217;s come before, because at the end of every chain of logic is the daunting realization that owning something on a computer allows you to be a distributor as well as a customer.</p>
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