Marketing
Women and Core Gaming
Here’s an interesting, and fairly succinct overview of women in gaming culture.
I don’t necessarily agree with his conclusions. I think he’s overly concerned with sexism while glossing over the fact that women (and mainstream gamers in general) may not be interested in the same play patterns, but it’s definitely worth a look.
via Lou Anders
Video Games as Astroturfing
Rachel Maddow covers the controversy over using virtual offers as a political tactic:
She does an excellent job of breaking down the economics.
Why the XBox 360 may already be the next generation’s winning console
It’s heresy among the gamers to say that any particular console may have “won” a particular round of the game wars, especially when you’re talking about features not directly related to the games themselves. Over at Offworld, Jim Rossignol posts an excellent article discussing how the XBox may already be a generation ahead.
All I have [...]
ISG Column: Good ain’t always better
My latest column for ISG is up
Every time a new market opens up the first games to appear are built on traditional, time-tested play patterns. From the DS to the iPhone, from XBLA to browser games, it’s always rock-solid gameplay that shows up first, with the fancy stuff pulling up in a later bus. And [...]
Microsoft Office to go Ad Supported?
I’m always interested in how products transition from old to new models (hence the name of this site), but I have to say that I’m surprised by this quote from an MS executive that Office 14 will have an ad-supported component.
There will be ad-based revenue streams. There’s an opportunity to draw those pirate customers into [...]
Social Games make actual Money.
While Social Games are in some ways a subset of the wider world of Social Media it’s important to remember that there is a fundamental difference between the two that goes beyond just a "form follows function" argument.
Social Media is a means to an end while Social Games are an end to themselves.
That’s not to [...]