MediaShifting at Inside Social Games
I’ve joined forces with Inside Social Games, and you’ll be seeing my more in-depth pieces over there for the near future, although I’ll make sure they’re linked back here as well.
The first on is up now. You can check it out here
Here’s a taste:
While there’s lots to love about the iTunes experience as a customer, if you’re a publisher you only have very limited ways to connect with your audience. There’s the main page, some top ten lists, and even a bit of advertising scattered throughout the app store experience. Heck, there’s even a “What We’re Playing” list, although how you go about getting on it is something of a mystery, and it makes you wonder who “we” is actually supposed to be. But that’s it. There’s no social community to reach out to, no viral thought leaders, and no magazine or blog where you can really reach the players who “matter”.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment